At-a-glance
| Ruby | Innova | |
|---|---|---|
| Model | Premium live virtual receptionist | Voice AI agency |
| Average cost / month | $385–$1,200 | $1,500–$3,500 (custom build) |
| Cost / call | $3–$10 | $0.20–$1.00 |
| Pickup time | ~20 seconds | Under 3 seconds |
| Concurrent calls | Limited | Unlimited |
| Booking integration | Manual handoff | Native real-time |
| 24/7 coverage | Premium plan | Always included |
| Best for | Law firms, professional services valuing human touch | Regulated, integrated, volume-driven operations |
When Ruby still wins
- Solo law firms wanting a polished human voice on every call
- Brand-critical first impressions with low call volume
- You explicitly do not want any AI in the customer experience
When to switch to Innova
- Ruby pricing exceeds $1,000/month and you're still hitting concurrent-call limits
- You need real CRM/practice-management integration (Innova handles native; Ruby typically requires manual handoff)
- After-hours coverage matters and Ruby's 24/7 plan is over-budget
- Healthcare, multi-location, or technical-vocabulary intake
Cost over a year
A typical Ruby Pro engagement runs $800–$1,200/month. Equivalent Innova deployment: $1,800–$2,200/month custom-built including HIPAA, EHR integration, and continuous improvement. The Innova engagement costs more — but covers full call volume, no overage, and integrates deeply enough to capture meaningfully more revenue.
Frequently Asked Questions
- Is Ruby better than AI?
- For routine reception work — no. AI is faster, more consistent, and better integrated. Ruby still wins on empathy in high-emotion calls and on customer demographics that strongly prefer human voices.
- Can I keep my Ruby number when I switch?
- Yes. Numbers port from Ruby to Innova in 1–2 weeks.